All business problems
are people problems.
We live to solve the undiscovered.
Heading upstream of the problem,
to uncover an imaginative way to solve for X.
The eXperience of work, life, and community.
Who we are
At our core, we are ‘people’ people.
And as ‘people’ people, we are motivated to create positive change in the lives of others, with you.
creativeXpeople is a new way of thinking about wicked problems. We know that people are everything. No matter what technology takes up your LinkedIn feeds, people are at the heart of everything we do, and everything we need to do.
We’ll work with you to find out the real problem, through deep research, insight, and problem solving - then use genuine imagination to build ways to shift and change behaviours for the better to create attention, influence and cut-through.
Our team is hand-picked because of who we are, and how well we do what we do. We have extensive and demonstrated experience in developing solutions, strategies, and behavioural change at local and national levels.
We approach problems with an open mind, exploring the unknown to solve for X, the uncertain and the experience.
What we do
How we solve for X.
Our team represents some of the finest thinkers and storytellers in Australia, influencing people, culture and behaviours across organisations, Government departments, and communities. We combine art and science, insight, and imagination to shape new and impactful ways of doing things by falling in love with the problem first.
We are a team of talented, award-winning psychologists, researchers, creatives, consultants and strategists with experience influencing the public sector, and some of the world’s biggest businesses. Together we bring a unique blend of insights, academia, curiosity, and imagination.
Let our work speak for itself.
Insights
Consultancy Firms vs Creative Agencies
How to take a creative approach when dealing with the Government.
In this opinion piece, Synergy Group Creative Director Jason Perelson shares what his team has learnt when it comes to helping Government departments think creatively and do things differently.
No, it’s not just another meeting
If you had to identify, in one word, the reason why the human race has not achieved, and never will achieve, its full potential, that word would be ‘meetings’.
— American author and columnist, Dave Barry
For David Schmidtchen and Sally Dorsett, who lead Synergy’s People and Organisational Development practice and Synergy’s Creative Director Jason Perelson, the question becomes: what does it take to truly change behaviour in such a strong institutional culture?
Behavioural change is not what you see, but what others see
The Interim Report of the APS Review talks about the need to change behaviour across the APS.
While the focus is mostly on the need to be more collaborative, the Review sees the need for the APS to grapple with ‘fragmentation and the cultural and behavioural change required to tackle cross-cutting issues.’
